WICOMICO

A contemporary brand and digital experience for Wicomico, a platform that builds vibrant virtual communities for housing residents.

Challenge
When I joined the small product team, the platform was outdated both in terms of UX/UI and underlying code. We had to completely redesign and rebuild it from the ground up, working in close collaboration with developers to modernize the experience, align the interface with current usability standards, meet accessability requirements and prepare the system for scalable future growth.
Solution
We redefined the product’s visual and functional foundations by creating a comprehensive design system supported by a flexible yet consistent design token architecture. This enabled a modular, brand-adaptable interface and clear communication between design and development. Alongside the redesign, we introduced new key features, some custom-built for specific client needs. After more than two years of iterative design and development, we successfully launched Version 3, establishing a robust foundation for continuous improvement and future updates.
Key activity 
UX Design, UI Design, Brand Design
Company 
Evryone 

Year 
2023 — 2025

The product

Wicomico is a white-label digital platform designed by Evryone with the intention of building virtual communities for housing communities. Created in collaboration with the evolving real estate industry, it connects tenants and administrators, enabling easy communication, coordination, and resource sharing. The platform is available across mobile, desktop, and on-site building screens. Visit wicomico.dk

The company

Wicomico is a Copenhagen-based Information Communication Technology company dedicated to creating human-centric solutions that enhance quality of life. Evryone

colours_primitives
My contribution

Redesign the existing product to enhance both user experience and user interface. In parallel, develop a comprehensive design system in Figma, supported by a token system in Token Studio. The goal was to enable the creation of flexible, easily customizable themes that could adapt to each client’s brand identity while maintaining a consistent and logical design foundation.

Primitive /Wicomico

Primitive_Pine
Primitive_terracotta

Brand/Wicomico

Primary
Secondary

Mode/Light

Surface.primary
Surface.secondary
Content.brand

Component/Side-Nav

Component.side-bar
Component.side-bar-content

Above is a sample of colour tokens, illustrating the logic behind the theme structure. The design token system was built to establish:

1 – Consistency and coherence
Tokens ensure that every visual element is applied consistently throughout the product.

2 – Flexibility for brand adaptation
The system had to support multiple client themes. By abstracting brand-specific values (colors, typography, etc.) into tokens, I could easily “reskin” the product without breaking its core design logic.

3 – Shared language between design & dev
Tokens act as a common vocabulary.

Discover
Explore your housing community through an intuitive digital platform that connects people, places, and shared resources.

Engage
Get involved by joining events and groups, posting updates, booking facilities, messaging neighbors, and much more.

mockup_iphone_wicomico

Enjoy
Experience a platform built to simplify everyday life, enhance community interaction, and create a true sense of belonging.

Participant-object_animation

Grow
Build lasting connections, strengthen community bonds, and cultivate a thriving environment that evolves with your needs.

communal dinner

From event organization and facility booking to communication tools, shared resources, and digital payments.

Messages
Group
Facility
payments_high
Event
Responsive and modes

Implement a fully responsive interface to ensure a smooth experience across all devices. In parallel, introduce a dark mode theme built through the same token-based system, allowing effortless switching between light and dark environments while preserving visual consistency and brand adaptability.

Light
Dark

Selected Works

Ilaria Cherubini

Digital Product
& Branding designer

ilaria.cheru@gmail.com
+45 71591933