A human digital identity for Evryone

EVRYONE

A renewed brand identity for Evryone, a Copenhagen-based ICT company designing human-centric, accessible digital products that improve quality of life, especially for people with special needs.

Challenge

Evryone is a multi-product company with four distinct digital platforms – its brand identity no longer reflected the quality, maturity, and values of the organisation. The existing visual language felt outdated and fragmented, lacking the clarity and professionalism needed to represent a market-leading, human-focused technology company. At the same time, the brand needed to preserve elements of its original identity to maintain continuity and recognition, while establishing a flexible system capable of supporting future products and growth.

Solution

I redesigned Evryone’s brand identity starting from the logo and the existing product ecosystem, creating a cohesive and scalable visual system rooted in accessibility, clarity, and human-centric values. The new identity establishes a strong, professional core for the parent brand while allowing each product to express its own personality as a natural “child” of the Evryone ecosystem.

Key activity
Brand Design

Company
Evryone

Year
2024

The logo

The original logo lacked legibility, did not translate well to black-and-white applications, and lost readability at smaller sizes. I refined the structure and proportions of the logo to ensure consistent performance and created a compressed icon variant suitable for digital interfaces, product navigation, and small-format use.